Prada has tapped American actress Scarlett Johansson to front its new Galleria bag campaign, starring in a short film shot by Greek director Yorgos Lanthimos.
Johansson commented 'This Prada campaign really comes from Yorgos's unique mind and whatever magic is created between the two of us as artists... Filmic shorts like this are a playful collaboration for actors and directors - it gives us an opportunity to work together in a different manner'.